Personalized Skin Care: A Professional View From an Experienced Esthetician and Skin Care Expert
“Personalized skin care” is a recent trend thanks to consumers wanting to not waste any more money on the wrong products. That’s great, given the thousands of skin care products on the market! But will those “personalized” surveys and products actually deliver?
Sadly, the large majority of skin care products — while boasting of containing popular, potentially effective ingredients — are actually not effective. Most of these products have only the smallest percentage of the “good” ingredients (the minimum amount legally required to list the ingredient on the bottle), and instead use cheap fillers and other agents that can actually damage the skin.
As an experienced, licensed esthetician, Skintessence founder Marcia Ney has seen it all. New clients have come to her because of skin damage … redness, inflammation, increased acne and more. These clients are usually shocked when they're informed that their current products have actually made their skin problems worse!
A Better Approach to Personalization
In the push to “personalization”, some brand sites prompt users with questions to help guide them in product selection, and some even claim to provide completely individualized formulations. But at what point does the concept of “personalization” cross over into marketing hype?
People love the idea of personalization because they’re overwhelmed with product choices, and their experiences using ineffective over-the-counter products have left them disillusioned. So the first hurdle is getting every single person to realize that the first, most important step to better skin is using actual professional-grade, botanical products.
In a nutshell, because people are just so used to inferior products that don’t work, they think a personalized experience will be the answer. But it likely won't, unless they're using professional-grade products!
Furthermore, because of the level of quality, almost any professional-grade product will be amazingly effective for almost all skin types.
But it is a good idea to then dig a little deeper, considering factors such as oiliness of the skin, age, and more challenging factors.
4 Categories
It’s simpler than people realize. Once the importance of using professional-grade is understood, the next step is to identify which of 4 possible categories they fall into. Skin care experts recognize that while each client might think their dilemmas are entirely unique, everyone essentially fits into one of these 4 categories, and it’s up to good, professional-grade brands to guide them to the right products.
At Skintessence, we’ve developed and mapped our products into 4 categories in the form of "Collections" that clearly spell out the age ranges and skin challenges. This makes it very easy to determine what to buy.
Our “Start Here” Guide will help you choose amazing products just for you. Here’s an overview of the Collections, with clear descriptors to help you determine which one is right for you.
The Essentials Collection
Any Age, All Skin Types
Most common age range: 20s/30s/40s
This preventative, best-selling Collection is an excellent choice for all skin types. But if you have regular bouts of acne all over or combination skin (acne mostly on the forehead, nose area, and chin), then refer to the Influencer Collection instead.
The Influencer Collection
Teen/Adult Acne-Prone, Oilier Skin
Most common age range: Teens/20s/30s
Teens and adults swear by the effective products in this Collection. With consistent use, you absolutely can manage acne and prevent future breakouts using professional-grade products with ingredients in effective amounts.
Once you’ve reached your mid-to-late 40’s and onward, our Ageless Collection is the solid choice:
The Ageless Collection
Pro-Ager, All Skin Types
Most common age range: 40s/50s/60s/70s/80s/90s
Love your age and take care of your beautiful face! This powerhouse Collection is full of ingredients that help with cell renewal and collagen production; this helps to minimize wrinkles, increase firmness, and other common skin challenges as we age.
Last but not least, if you have unique skin challenges such as rosacea, sensitive skin that flares up frequently, or highly damaged skin from years of tanning or smoking, the Rescue Collection is the best choice:
The Rescue Collection
Any Age, Stressed, Sensitive, Damaged Skin
Most common age range: All Ages
For those with sun damage, rosacea, overuse of harsh products, or highly sensitive skin, it’s time for Rescue. This ultra-healing Collection works wonders.
Use our Start Here Guide to find all 4 Collections and their products. There’s a reason why nearly 100% of our customers come back for more. You deserve beautiful skin!
Don't waste time and money with standard over-the-counter products with false promises and fillers. Choose Skintessence for highly effective, professional-grade skin care, and discover why nearly 100% of our customers come back for more. Learn more about our founder and shop Skintessence today.
New to Skintessence? Start Here.
